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Walmart Reshuffles Merchandising

Walmart has created four core merchandising areas –– general merchandise and replenishment, food, softlines and consumables, and health and wellness and Walmart.com –– and appointed “seasoned merchants” to lead them, according to a memo obtained by Store Brands De Read More...

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Is Walmart Quietly Reversing Its Price Rollback Strategy?

... as a signal that a recent top management reorganization at Wal-Mart “is bringing unusually swift changes,” the Post reported. Earlier in August, John Fleming resigned as the company's chief merchant, one month after Bill Simon replaced Eduardo Castro-Wright –– now heading Wa Read More...

Study: Regional Grocers Can Compete With Walmart

Regional grocers such as Tewksbury, Mass.-based Market Basket, can compete with the likes of Walmart by focusing on store brands, value and neighborhood appeal, according to a new study by Kantar Retail. Cambridge, Mass.-based Kantar Retail compared a Walmart Supercenter to a 76,000 square-foot Mar Read More...

Walmart's Plan to Restore Sales Momentum and Supplier Relations Unveiled

Under the leadership of new CEO Bill Simon, it appears Walmart’s U.S. division is going back to the future, so to speak, with an aggressive plan to boost sales and repair strained supplier relations. Bill Simon This new plan was reportedly discussed and fleshed out by senio Read More...

Walmart Shakes Up Its Leadership Team

Walmart’s leadership shake up right before the July 4 weekend was topped off with the resignation of John Fleming, chief merchandising officer and principle architect of the company’s remerchandising and SKU rationalization programs. Bill Simon In a memo to employees, Read More...

Walmart's and Great Kitchens' BBQ Pizzas Recalled

...ts associated with the product prior to recall. Last July, Wal-Mart announced it was testing in some of its U.S. discount stores the sale of Marketside branded foods, which were originally developed for the discounter's small-format fresh prepared food concept tested in Phoenix. In November 2009, Read More...

Walmart Exports Its Private Label Wine to Japan

Seiyu, Walmart’s Japanese banner, is now selling two store brand wines imported from Walmart’s Oak Leaf Vineyards in California. Offering red and white wine varieties at its 369 stores nationwide, Seiyu’s store brand wine – priced at $4.19 per bottle – is said to be th Read More...

Walmart CFO: Stores Replace 400 Grocery Items Previously Cut

Backpedaling on a previous initiative to rationalize SKUs, Walmart is replacing between 300 and 400 grocery items it decided in February to cut, according to Thomas W. Schoewe, executive vice president and CFO. At a New York meeting with investors the CFO indicated additional SKUs outside of the gr Read More...

Walmart and Carrefour Expand Store Brand Lines Internationally

Walmart Brazil launched Bom Preço, a new private label line that features 150 food and household cleaning product. Available in Walmart, BIG, Mercadorama, National and Bompreço chains, many of the products feature sustainable packaging. This new line unifies store brand products sold Read More...

What Went Wrong With Walmart's Great Value Strategy?

What’s behind Walmart’s first drop in customer traffic and revenue in its history? According to author and journalist Darlene Quinn, it’s because the world’s largest retailer got greedy and took its eye off the customer. “Wal-Mart's hiccup occurred when the retailer, i Read More...

Walmart Takes Over Supplier Deliveries

The world’s largest retailer has yet another plan to cut in-store prices. Walmart is asking suppliers to ceded their U.S. transportation services where the chain believes it can haul products for less. according to a Bloomberg report. Kelly Abney, Walmart’s vice president of corporate t Read More...

Walmart's Green Initiatives Challenge Pallet and Packaging Industries

Packaging and pallet suppliers that want to continue doing business with Walmart –– which recently announced its goal of eliminate 20 percent of greenhouse gases and carbon emissions from its supply chain by 2015 –– will have to put forth more eco-friendly packaging and shipp Read More...

Aggressive Competition Forces Walmart to Test Even Smaller Formats

Walmart finds itself in an unusual position –– it is losing core bargain-hunting customers to smaller format stores such as Aldi and Save A Lot, which primarily sell low-priced store brands in boxes averaging 10,000 to 15,000 square feet. Although analysts are uncertain how much of Walm Read More...

Walmart Reduces Food and Staple Prices

...ary spending. That suggests to some analysts that Wal-Mart is having trouble hanging on to middle-cl...nt with our customer, especially the feeling that Wal-Mart has great deals," Chief Marketing Officer...ng with each other to get space and visibility at Wal-Mart." The price-cutting move is being critic Read More...

Walmart Introduces New Home Decor Line

Walmart launched its new housewares and home decor store brand, called Hometrends, which includes bedding, bath, dining, furniture and home decorating accessories. Available in most stores and online, Hometrends products are available in a variety of colors and contemporary patterns a well as natur Read More...

Target Jumps to No. 2 on the Most Valuable Retail Brands List

Despite the weak economy, Target tallied a 49 percent increase in brand value, leapfrogging Best Buy and The Home Depot to take the No. 2 spot on Interbrand’s list of the Most Valuable U.S. Retail Brands. “As a brand-led company, Target focused on improving its operations and boosted it Read More...

Walmart Replaces Cut SKUs, Recommits to Price Rollbacks

...unt stores, Bill Simon, executive vice president and COO of Wal-Mart U.S., told retail analysts at the Bank of America Securities and Merrill Lynch Consumer Conference last week. “We’ve never discontinued anything that sells well, but what we did discontinue were things that didn’ Read More...

Wal-Mart Relaunches the Marketside Web Site

...inach, beans, peas, organic salad and fresh salsa.... options. Originally, Marketside was the name of Wal-Mart’s six freestanding stores in Arizon...West Coast. After less than a year in test market Wal-Mart closed the stores last year, but decided Read More...

Shearer's Buys Wal-Mart's Salty Snack Supplier

Shearer’s Foods Inc. has agreed to buy Snack Alliance Inc., the maker of store-brand potato chips for Wal-Mart Stores Inc., but term of the deal were not disclosed. Shearer’s –– an Ohio distributor of private label snacks that is majority owned by New York City private equit Read More...

Wal-Mart Switches Store Brand Eggs to Cage-Free

...o three times more space per bird than caged hens....that all of its private label eggs are cage-free, Wal-Mart is helping the egg industry move away fro... director of The HSUS' factory farming campaign. "Wal-Mart's move is a positive one, and we hope its Read More...

Wal-Mart Tests Private Label Spice Program

...e increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer...ding to a Credit Suisse report. In some markets, Wal-Mart is testing replacing McCormack spices wit...ces with its own private label. McCormick’s Wal-Mart sales are currently 11 percent of its tot Read More...

Wal-Mart Cuts Food Storage Bag Brands

...sh;– John Failla for Store Brands Decisions....nd on the shelves. Industry observers anticipate Wal-Mart will similarly consolidate other categori...ssortment was reduced to just its CinchSak line. Wal-Mart’s food-storage brand consolidation Read More...

Supervalu Names New Executive V.P. and CMO

Minneapolis-based Supervalu named Julie Dexter Berg executive vice president and chief marketing officer where she will focus on customer and brand strategy, advertising and research and analytics. Berg, 52, has more than twenty years of executive management experience in marketing, product managem Read More...

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

...ash;– John Failla for Store Brands Decisions...n, will design merchandise strategies for each of Wal-Mart new geographic business units (GBUs) in t...d Bill Simon, executive vice president and COO of Wal-Mart U.S. Barron will report to both Simon and Read More...

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

...ash;– John Failla for Store Brands Decisions...ignificant savings across the supply chain," said Wal-Mart vice chairman Eduardo Castro-Wright. &ldq..." Ed Kolodzieski, currently president and CEO of Wal-Mart Japan Holdings G.K. and Seiyu, has been p Read More...

Sam's Reorganizes Its Merchandising Department

Sam's Club has reorganized its merchandising teams, organization, according to an internal memo circulating in the U.S. trade press, according to a Planet Retail report. The memo distributed by Linda Hefner, Sam's executive vice president of merchandising and replenishment, reportedly stated: "Over Read More...

Wal-Mart Brings More Store Brands to India

...ast 20 years, the report stated.... Bharti-Walmart in India currently sells eight of Wal-Mart's store brands - including Great Value --...and household cleaners, according to the report. Wal-Mart reportedly is facing opposition to its Gr Read More...

Store Brands and International Retailer Growth Expected in India in 2010

...r two years of domestic focus during the global recession. Wal-Mart already has one store open while U.K.’s Tesco “is providing back-end support to Tata’s hypermarket Star Bazaar” and Carrefour is said to be talking to Kishore Biyani’s Future Group for a possible [join Read More...

Wal-Mart to Reduce Supply Chain Costs Systemwide

...raged behind Wal-Mart’s store brands....d, according to a report in the Financial Times. Wal-Mart views consolidated global sourcing as "a ..." according to Eduardo Castro-Wright, the head of Wal-Mart's U.S. stores Although Wal-Mart is renow Read More...

Sainsbury Claims Asda Copied Its Store Brand Slogan

...taking a page from the playbook of parent company Wal-Mart. Responding to the tagline issue, an Asd...d in the Times, Asda said it is better harnessing Wal-Mart’s buying power on its non-foods to ...rease the number of products it sources alongside Wal-Mart, according to the report. Read More...

Store Brands Gain Share in Significant Categories

... in grocery, drug and mass merchandiser channels, including Wal-Mart. During the same period, Nielsen data shows that overall store brand unit sales increased 5.3 percent, while national brand unit share dropped 2.3 percent. In a Brand Week report, Lynn Dornblaser, director of CPG trend insight fo Read More...

Wal-Mart CMO: We Are Going to Be a House of Brands

...e private brands.” VIEW VIDEO...W VIDEO...ional brands would continue to be the backbone of Wal-Mart and also reinforced the mass merchant&rsq Read More...

Wal-Mart Installs New Store Brand Packaging Design Software

...re brand packaging design and printing processes, Wal-Mart has installed Sun Brand Technologies&rsqu...errors, and eliminates duplication. In the U.S., Wal-Mart is already using the software for its Mar...e of handling across the whole brand," an unnamed Wal-Mart spokesperson told Planet Retail. Read More...

Wal-Mart Recycles Corrugate into Store Brand Pizza Boxes

...quo;The Secret Life of the Deli Pizza Box.” ...th911.com. “Quite frankly, the program with Wal-Mart that we’re partnering on is groundb..., according to Earth911. The web site also noted Wal-Mart’s green strides with the developmen Read More...

Wal-Mart Offers Suppliers Financing Option

...d for the industry remains to be seen. ... financial problems leaves many retailers such as Wal-Mart concerned about their suppliers’ ab...rdquo; The new plan allows vendors to sell their Wal-Mart invoices to the retailer's partner banks, Read More...

Holiday Price Wars Could Make Consumers Big Winners

...isposable income earmarked for holiday shopping. Wal-Mart promises “hundreds of millions of d...quo; said Eduardo Castro-Wright, vice chairman of Wal-Mart, in a company statement. “We will n...e beaten on price. Recently, Meijer responded to Wal-Mart’s bold statement with full-page ads Read More...

Wal-Mart Downsizes and Recasts its Marketside Web Site

... its chain of small format lifestyle food stores, Wal-Mart had altered the site to a basic landing p...s Marketside stores in Arizona. However, in July, Wal-Mart announced it was testing in some of its U...from the original logo on the stores. Last year, Wal-Mart opened six Marketside stores in the Phoen Read More...

Wal-Mart and Kroger Recall Select Store Brand Dairy Products

... or packaging. The recalled items include certain units of Wal-Mart’s 32-ounce Great Value Half & Half; 32-ounce Great Value Heavy Whipping Cream; 32-ounce Kroger brand Heavy Whipping Cream; and 64-ounce Wholesome Farms Chocolate Ice Cream Mix. The labeling error poses a danger to people Read More...

Food Safety: A Store Brand Equity Investment

...y industry players to pay more attention was when Wal-Mart threw down the gauntlet in February 2008 ... to industry sources. When market leaders such as Wal-Mart and Target take action, other industry pl... Hall conference program. Photos: Courtesy of STR Read More...

Wal-Mart Edges Out Fry's in Tucson Store Brand Pricing Survey

... major grocery retailers in Tucson last week, and Wal-Mart's Great Value was the cheapest for the se... by Kroger, came the closest (within 24 cents) to Wal-Mart's regular pricing. After the two price le...tems studied, according to The Arizona Daily Star. Read More...

Managing the Growth of Store Brands

...ists and even evangelists, some retailers such as Wal-Mart are using social media and web panels to ...types of consumer panels." (For more on this see "Wal-Mart Uses Social Media to Build Consumer Panel...sustainable and earth friendly, according to Kern. Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Retailers Seek Innovation Tools to Take Store Brands to New Heights

...ry's top performing store brand retailers such as Wal-Mart, Supervalu, Carrefour, Kroger and Tesco, ...olidify future store brand success. For example, Wal-Mart is using high-tech management systems to ...her for more details on the PLMA workshop program. Read More...

Walmart Reveals Third Front to Drive Store Brand Sales

...re Hathaway headquartered in New York. SBD View: Wal-Mart is clearly not satisfied just being the w...y. The Garanimals toy deal marks a third front in Wal-Mart’s drive to supercharge their store ...tegy for driving store brand margins. How far can Wal-Mart go in driving store brand sales? What&rsq Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

...n its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table o...eveloping a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Roun...k City-based GfK Custom Research North America is Wal-Mart’s research partner on the project. Read More...

Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios

...Now we are seeing $1 or more off" national brands...."We are right there with them," Thomas said. "The Wal-Mart private brand is every bit as big, someti...such as detergent, paper products and trash bags. Wal-Mart also recently introduced new packaging fo Read More...

Meijer and Kroger Forecast Double-Digit Store Brand Growth

...port the projected growth in store brands, especially given Wal-Mart's recent announcement that it intends to grow its Great Value store brand from 17 percent of sales to 40 percent in five years. "It will put a little pressure on manufacturing, but our job is to make sure we keep that supply there Read More...

Wegman: Price and Quality Challenge National Brands, Creating Premium Store-Brand Opportunity

...s from store brands on one front and the likes of Wal-Mart on the other. This is the main dynamic a...ing Institute's Private Brands Summit last week. Wal-Mart also has changed the focus of national br...ed improved relationships with senior management." Read More...