Items Tagged with "Wendy Sallak"

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Managing Store Brand Product Development Risk

Editor's Note: This is the second of a two-part special report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax; Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Read More...

Author: Maureen Azzato
Tags: a&p, store brand packaging, private label packaging, business, doug palmer, topco, wallace church, marketing by design, michael kitz, wendy sallak, officemax, andy johnson, rob wallace, maria dubuc, susan steinberg, aisle 9 design, store brand design, private label design, store brands decisions design and packaging roundtable, united *, industry, markets, companies, food and beverage,

Packaging & Design: Elevating the Store Brands Game

Editor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...

Author: Maureen Azzato
Tags: a&p, business, doug palmer, grocery, mass, topco, wallace church, marketing by design, michael kitz, wendy sallak, office supplies, officemax, andy johnson, united*, rob wallace, maria dubuc, susan steinberg, aisle 9 design, sbd roundtables, specialty, store brand packaging design, private label packaging design, industry, markets, companies, food and beverage,

Retailers on the Tipping Point of a Store Branding Revolution

John Failla, founder of Store Brands Decisions, moderates the packaging and design roundtable. Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be Read More...

Author: Maureen Azzato
Tags: a&p, innovation, store brand packaging, private label packaging, private label innovation, store brand innovation, private label strategy, store brand strategy, business, doug palmer, office max, topco, united *dsn, wallace church, aisle 9, marketing by design, michael kitz, wendy sallak, industry, markets, companies, food and beverage,