Views from the Summit

During the 2011 Innovation & Marketing Summit, store brands industry executives spoke with Store Brands Decisions on the industry’s biggest challenges and their key take aways from the Summit. Watch each of the brief videos (about 2 minutes each) below for insights on what people are thinking.

Becoming Shopper Focused

Retailers talk about creating the right store brands products for their shoppers. Susan Townsend (Delhaize America), Joe Ennen (Safeway) and Todd Fryer (Smart & Final). Time: 2:20.

A Change in Culture Is Needed

To build products of distinction, the retailer’s responsibility for product quality grows, impacting cost. Funding those marketing efforts will require a change in culture. Doug Palmer (DAPCO LLC), Joe McKie (Winn-Dixie) and Tom McMunn (Schnuck Markets). Time: 2:01

Consumer Insights to Drive Innovation

Industry suppliers talk about the challenge in moving from merely selling private label products to building brands. Bruce Kern (Logix3), Pam Boynton (Acosta Sales & Marketing), Tom Ewing (T Marzetti Company), and Patricia Nicolino (Clement Pappas). Time: 3:28

Innovation Is Going To Come from Consumer Insight

Retailers talk about the role consumer insights will play in store brands growth. Joe McKie (Winn-Dixie), Joe Ennen (Safeway) and Doug Palmer (DAPCO LLC). Time: 2:01

The Growing Influence of CPGs on Store Brands

Retailers talk about the challenges and opportunities on the marketing landscape. Tom McMunn (Schnuck Markets), Todd Fryer (Smart & Final) and Susan Townsend (Delhaize America). Time: 1:50.

The Emotional Connection with Consumers

Retailers talk about the change in focus from watching their competitors to looking at what shoppers want. Patricia Nicolino (Clement Pappas), Tom Ewing (T Marzetti Company), Bruce Kern (Logix3), and Pam Boynton (Acosta Sales & Marketing). Time: 2:20.

Individual Video Interviews

You can hear what each industry executive had to say about the industry’s biggest challenges and their key takeaways from the Summit by clicking on the individual videos below. Each individual video is approximately 2 minutes long.