Mary Rachide imageFamily Dollar executive, Mary Rachide, explains how the company markets store brands to better serve its cost-conscious and economically strapped shoppers.

Safeway Driving Store Brand Sales With ‘Just For U’
Walgreens Promotes Private Label With Foursquare
H-E-B Celebrates Texas With Store Brands
Bi-Lo Promotes Private Label With No-Dough Contest
Topco Expands With Two New Partners
Summit Speakers Challenge the PL Industry on Product and Packaging Innovation, Digital Marketing
Kroger Store Brands Sales Outpace CPG
H-E-B Store Brand Wins Packaging Award
Grocery and Drug New Products Hit Store Shelves
Gwyneth Paltrow Promotes Austrian Store Brand
Day 2 Live Blog from the Innovation & Marketing Summit
Day 1 Live Blog from the Innovation & Marketing Summit